Promoting legacy and defining excellence for a premier university fundraising organization.
The Objective
The Texas Aggie Corps of Cadets Association (CCA) is the largest source of private funding for Corps programs and events. The Guidon is the CCA’s full-color members-only magazine which found itself in desperate need for new life. Supporting collateral would follow the initial development and success of this introductory project.
The Solution
The Guidon was overhauled and given a new brand identity, curated to resonate readers and communicate effectively, the stories, figures and events of The Corps. This project, combined with additional marketing collateral has cemented the CCA as one of Texas A&M’s prestigious Five Pillars of Funding. The Guidon reaches 9,608 members and is responsible for over $2.5 million worth of donations sourced by the CCA in 2023 alone.
