A unique blend of strategy and creativity elevates this luxurious, private golf and residential community.
Bluejack National is a luxury, private golf and residential community that demands a unique approach to branding and marketing. Our collaboration with Bluejack National began in 2014, to strategically create the visual aesthetic and vital communication tools designed to unveil and attract new members and residents to this outstanding development.
Our efforts began with a refinement of the overall brand aesthetic and marketing collateral to support lead conversion. BCG's focus transitioned to advertising, external & internal communications, an extension of the brand across property amenities, and the design and development of a robust website presence. The strategy and cohesiveness of this effort has enabled the Bluejack National brand to stand out amongst a competitive marketplace.