Repositioning a workforce management software solution within the marketplace.
Workforce Management Software Group desired a brand refresh for their workforce management software product, CommunityWFM. Our objective was to elevate the consumer's perception of the software solution to align with the quality of product in an effort to boost sales opportunities and subscribers.
Since 2014, BCG has supported WFMSG with the rebrand of CommunityWFM, user-interface design of a mobile app, website design & development, exhibition graphics, print and digital advertising, and the production of sales and marketing materials. This effort has aligned with CommunityWFM's rise as an industry leader in workforce management software.