Supporting the unification of community and education in Bryan, Texas.
The Objective
Bryan I.S.D. Education Foundation is a non-profit organization that raises financial resources to elevate student achievement and support educators across the district. Passionate and full of inspiration, but struggling to connect to their audience, BCG stepped in to help breathe life into the organization.
The Solution
Incorporating key themes of education, community and diversity were central to the development of a new logo. Additional support for Hometown Reunion, an annual fundraising event, was also provided through print and digital mediums.
