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NarrowCasting
Identity Design

  • Initially, several different chair options were designed. It became clear that the icon must personify the attitude and work ethic of the company.
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Rough Draft

  • The utilitarian chair first took shape as a sketch, and soon was identified as the chosen one.
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Versatile Mark

  • The new mark was flexible, where both the text and chair icon could stand alone in certain instances.
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A Promising Brand

  • The final logo served as a conversation piece with prospective clients. A hardworking company to fill their marketing chair.
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