MainStreetChamber

MainStreetChamber
Identity Design

  • MainStreetChamber Houston tasked BCG with creating an identity for their Houston Business Legends awards ceremony.
  • More Identity Designs

MainStreetChamber

Alternative Executions

  • Although their initial requirements for the logo were fairly specific, we mixed it up a little in an effort to keep their minds open to other solutions.
  • More Identity Designs

MainStreetChamber

Concepts can Expand

  • One concept was to include the skyline in the logo, which could be interchangeable based upon the event's location.
  • More Identity Designs

MainStreetChamber

A Distinguished Mark

  • The final logo was chosen for the simplicity of the composition, and for the prestige the design embodies.
  • More Identity Designs