Frontier Tubular Solutions

Frontier Tubular Solutions
Identity Design

  • The project was initiated with a number of sketches that explored a wide range of executions for the logo.
  • More Identity Designs

Frontier Tubular Solutions

Defining the Identity

  • The concepting phase of the design process often helps the client define the image they would like to portray to their prospects.
  • More Identity Designs

Frontier Tubular Solutions

Refinement of the Brand

  • The process then shifted to the computer screen where the initial concepts evolved into logos that were ready to present to the client.
  • More Identity Designs

Frontier Tubular Solutions

Refinement of the Brand

  • A variety of logo options were produced for consideration. Some projects produce a multitude of options, and others are clearly defined from the start.
  • More Identity Designs

Frontier Tubular Solutions

Narrowing the Focus

  • BCG worked with Frontier to narrow down the field to a single logo to represent the company. Frontier needed a logo that evokes stability and size -- a logo one would expect from a large corporation.
  • More Identity Designs

Frontier Tubular Solutions

Project Completion

  • In the end they chose one of the first concepts presented. Funny how that works sometimes. This was a successful project for an excellent client.
  • More Identity Designs